BBO JEWELRY is an online jewelry store that sells rings, necklaces, earrings, and bracelets. A target audience is the group of people that want to reach with personal customer service. The company responses to individual customers in an approachable with the best product knowledge. 

 

The brand concept was classic. I focused on elements to explain the jewelry brand clearly and classically. I narrowed them down to three visuals which are ‘Heart, Diamond, and Lips’. They were not only classic also romantic which describe jewelries. I combined them as one shape for the logo. Finally, It was designed with thin lines which were inspired from serif fonts. Using a small stroke attached to the end of a larger stroke gave a classic feeling. 

 

In terms of the colour, I researched classic colour combinations which are made of several objects found in nature such are sky, sand, and stone. These colours are timeless and basic.